In 2016, Robinsons Land Corporation (RLC) established the “RLove” Program, a Corporate Social Responsibility (CSR) program which organizes different social welfare and advocacy projects through philanthropy, volunteerism and partnerships. The program was committed to support people and causes creating a better future for communities where Robinsons Land Corporation is a part of.
Responsive to the changing needs of the Filipino community, a variety of social welfare projects were implemented that are aligned to its focused themes: Community Development and Social Involvement, Health and Nutrition, Emergency Response and Child Welfare and Education.
In RLC’s objective to centralize its CSR initiatives and take up more aggressive efforts to provide assistance to its communities, it has incorporated its very own foundation with its namesake: Robinsons Land Foundation Inc. (RLFI) in 2020. It also acquired its business permit to operate in the same year.