Since being founded in 1961, WWF has become the world’s largest and most respected conservation organization. WWF now operates in more than 100 countries, supported by nearly five million people worldwide.
Kabang Kalikasan ng Pilipinas Foundation, Inc. (KKPFI), also known as WWF-Philippines/World Wildlife Fund-Philippines was registered with the Securities and Exchange Commission (SEC) as a non-stock, non-profit corporation on May 22, 1996. It has been working as a national organization of the WWF network since 1997. The organization’s conservation program places strong emphasis on the conservation of marine species and habitats and utilizes highly integrative and participatory approaches to find solutions that work for the environment and for the people that live and depend on it. The scope of WWF’s work has now broadened. It engage corporations in addressing their environmental impact and to integrate sustainability measures into core business processes. Its main office is located at 4th Floor, JBD Plaza, 65 Mindanao Avenue, Brgy. Bagong Pag-asa, Quezon City. The foundation has 15 regular staff, 10 consultants, 65 project-based staff and 9 members of the Board of Trustees.
It was certified for 5 years on December 14, 2007 and which will end on December 13, 2012.
Its purposes, among others, are “to stop and eventually reverse the accelerating degradation of the Philippine environment–to build a future in which Filipinos live in harmony in nature, to preserve genetic species and ecosystem diversity, ensuring that the use of renewable natural resources is sustainable and promoting actions to reduce pollution and wasteful consumption of resources and energy and envision a Philippines where globally-significant biodiversity is properly protected and harnessed to sustain life for all and where species, habitats, and resources form part of a unique heritage that every Filipino is proud of”. The foundation’s programs/projects continue to focus on the following areas: Ecosystems Approach to Fisheries Management clusters for the Live Reef Fish Trade in Palawan; The Danish International Development Agency (DANIDA) Thematic Programme in the Coral Triangle; Management Effectiveness of the Two Great Reefs-Tubbataha Reef and Apo Reef; Integrating Population, Reproductive Health and Coastal Resources Management Actions in Tawi-Tawi, Mindanao; Gulf-wide Integrated Environment Management in Davao; Partnership Program towards Sustainable Tuna in Lagonoy Gulf and Occidental Mindoro; Santa Rosa River Watershed Management Project; Ilagan Watershed Conservation Project; Climate Change Adaptation Project in Sablayan, Mindoro Occidental; Coral Triangle Support Program, BPI Business Risk Assessment and Management, Climate Change, Donsol Whale Shark Research and Ecotourism Sustainability Program and Environmental Life Skills Program.